Sport sponsorships
In-stadium signage. Sweepstakes. Mini-mercials. Across 9 different teams in 3 different sports, I brought our brand message to life through high-level, strategic concepts and individual copy placements.
Indianapolis Colts
For Lucas Oil stadium, we were tasked with creating huge wall-to-wall placements dispersed throughout the stadium. One of the bigger challenges was balancing different messaging priorities in order to make a cohesive, creative, and engaging experience for fans.
Philadelphia Union
For the Philadelphia Union soccer team, we tapped into fans’ love for their mascot, Phang, and created a video with him showcasing how NerdWallet cheers on your finances, just like Phang cheers on his team. This was made on even less than a shoestring budget, but we excel at being scrappy.
Colorado Buffs
For the Buffs, we did not get a chance to say “buff up your finances” though I promise we tried. Instead we made LEDs, Cups, and wall vinyls for the Touchdown Club, using copy that referenced the team and the sport to break through and garner attention.
Denver Nuggets
Sadly, I was not writing for a chicken nugget brand during this time. Still, we made things work, utilizing video boards throughout the arena to get across our messaging in a fun and eye-catching way.