Sport sponsorships
In-stadium signage. Sweepstakes. Mini-mercials. Across nine different teams in three different sports, we brought our brand message to life through high-level, strategic concepts and individual copy placements.
Indianapolis Colts
In Lucas Oil stadium, we were tasked with creating wall-to-wall assets placed throughout the stadium. One of the bigger challenges? Balancing different messaging priorities in order to make a cohesive, creative, and engaging experience for fans.
Philadelphia Union
For the Philadelphia Union soccer team, we tapped into fans’ love for their mascot, Phang, and created a video with him as the co-star, highlighting how NerdWallet cheers on your finances, just like Phang cheers on his team. We made this on a shoestring budget (more an aglet-sized budget, really) but scrappy was our middle name. And a lovable, weird little soccer snake never hurts.
Colorado Buffs
For the Buffs, we did not, unfortunately, get to meet their mighty mascot, Ralphie the real-life buffalo. But that didn’t stop us from referencing her in a headline or two, which reflected our tried-and-true strategy for connecting with Sports fans: speak their language, spark their interest.
Assets included LEDs, take-home cups, and wall vinyls for the Touchdown Club interior.
Denver Nuggets
Sadly, I was not writing for a chicken nugget brand during this time. Still, we made things work, utilizing video boards throughout the arena to get across our messaging in a fun and eye-catching way.