Brand Campaign
2025 Super Bowl Campaign:
Letting NerdWallet do the work for you is genius
We brought a mascot to life — a genius beluga whale — for our very first Super Bowl campaign. My team was responsible for the below-the-line efforts, makings sure our messaging was hitting at every level of the funnel.
We created a copy toolkit for the campaign. This toolkit had two main goals.
1) It outlined the what kind of tone we took when our whale was in the ad (fun, whaleish, and sassy) and what kind of tone we took when a Nerd was in the ad (casual, easy, smart).
2) It allowed us to front-loaded a lot of hard-hitting lines that we could easily plug-n-play once we got the details of the assets themselves, saving us time, review rounds, and sanity.
Paid Meta Ads
Paid Reddit Ads
Podcast Script
We shook off conventional podcast reads and leaned into our unconventional new mascot to create a loose script for podcast hosts to have fun with.
Whale Translation Script (host read for a comedian podcast)
Listeners, you know I’m a genius — obviously. And I have something genius to share from our sponsor, NerdWallet. Take a listen.
SFX: Whale sounds
You might be wondering — what is this? And maybe more importantly, how can it help me find a better credit card? This is a beluga whale. They have the IQ of a human genius. And this one knows where you can get a credit card with all the perks and points you need. Let me translate real quick. Yes, I know whale.
Ready? It says “Ahoy land-dwellers. As a whale, I have no need for financial products. But you do, and you should turn to the Nerds at NerdWallet. They’ve done the work for you, so you don’t have to lift a flipper — I mean, flipper — to get matched with the right credit card in minutes.
You heard the whale! So take those opposable thumbs and go to nerdwallet. com to find your card today. Because using NerdWallet is genius. Like this whale— and me.